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ICast Sport Fishing Trade Show

Tuscaroran Pro Lures. will be attending the The International Convention of Allied Sportfishing Trades (ICAST), the world’s largest sportfishing trade show in Las Vegas from July 14—16, 2010. TPL will be offering Dealer and Distributor opportunities for their exciting new line soft plastic lures. Please come visit us at ICAST booth # 1260 to see our innovative line of fresh water lures.

For more information, please contact Jack Huggins at 954 242-5046 or Earl Carswell at 954 344-1499


ICAST is the world’s largest sport fishing trade show. The 2009 show, being held at the Orange County Convention Center, Orlando, Fla., July 15–17, is the cornerstone of the sportfishing industry, helping to promote sportfishing companies’ product sales year round.

Every year, ICAST attracts more than 7,000 members of the international sport fishing community to conduct business, network with members of the sportfishing industry and see all the latest innovations in fishing gear and accessories.

*ICAST is a trademark of the American Sports Fishing Association.

Sportfishing Industry Trade Show Sold Out for Eighth Straight Year

ICAST heads to Orlando for the first time in more than 10 years

Source- American Sport Fishing Association Press Release

Alexandria, VA –  For the first time in more than 10 years, the world’s largest sportfishing trade show, (ICAST) will head to Orlando, Fla., located in the heart of the powerful Southeastern sportfishing market. From July 15-17, the global sportfishing industry will converge on the Orange County Convention Center for the International Convention of Allied Sportfishing Trades, better known as ICAST. Produced by the American Sportfishing Association (ASA), the sportfishing industry’s trade association, ICAST represents the cornerstone of the sportfishing industry, helping to drive sportfishing companies’ product sales year round.

“Where sportfishing means business” isn’t just the theme for ICAST 2009. It’s also the overarching mantra of recreational fishing east of the Mississippi River and along the Gulf of Mexico. One in every 10 dollars spent in the United States on fishing is spent in Florida. Even more impressive is the fact that 43 percent of anglers in the United States call the Southeastern region home. Overall, nearly $20 billion in fishing retail sales are realized annually in the Southeastern market. In fact, more than half of the United States sportfishing dollars are spent east of the Mississippi River.

Despite the sluggish economy and cut backs in consumer spending, a sold-out show floor and strong attendee registration indicates that sportfishing remains one of the most solid industries in the United States. “Given the current business climate, people have to be smart about where and how they do business; and our exhibitors and attendees are telling us that ICAST is the right place to be,” said ASA President and CEO Mike Nussman. “Orlando is a terrific location for the industry’s trade show. ICAST is the only place in the world that offers attendees and exhibitors alike the opportunity to conduct business and network with industry leaders.” Nussman further said, “In fact, our pre-registration numbers are looking good with the number of pre-registered buyers and credentialed media up over 2008.”

The ICAST show floor is sold out for the eighth consecutive year with close to 400 exhibitors occupying 400,000 square feet of the Orange County Convention Center. From buyers to media to exhibitors, ICAST annually attracts approximately 7,000 representatives from the global sportfishing community. The Orlando location will introduce many new buyers and outdoor media representatives to ICAST and to the latest innovations in gear and accessories. “Of our exhibiting companies, 80 are from Florida, a nearly 70 percent increase compared to 2008,” said ICAST Director Maria del Valle. “In addition, 35 percent of all registered buyers are from Florida. International attendance at ICAST has also more than doubled since 2001 with more than 800 attendees from 55 countries attending ICAST 2008.”

ICAST is the only place where buyers and media can see sportfishing manufacturers’ entire product lines; save money and time by taking advantage of ICAST-only product specials offered by over 100 exhibitors; attend business-related seminars; network with a veritable “who’s who” in the sportfishing industry; and help shape the 2010 consumer market by voting for the “Best of Show” awards in 17 product categories, as well as the coveted overall “Best of Show” award in the New Product Showcase.

There is no doubt that the single most important feature for exhibitors and attendees at ICAST is the New Product Showcase, ICAST’s flagship feature.

The ICAST Showcase offers exhibitors, buyers and media representatives a special opportunity to debut and preview hundreds of the next season’s innovations in fishing gear and accessories. Buyers and credentialed media will evaluate each new product and vote for them based on their innovation, execution, workmanship and practicality. The New Product Showcase winners will be announced during the Chairman’s Industry Awards Reception the evening of Wednesday, July 15. Tuscaroran Pro Lures entered three new products in the New Product Showcase. The Rude Frog, Tomahawk and the Cherokee Ripper.

A new show feature this year at ICAST is a casting pond where attendees can see casting demonstrations, check out the latest in gear and test exhibitors’ products in a realistic situation. John Pate represented Tuscaroran Pro Lures at the casting pond on day 1.

ASA thanks the following companies for their generous support of ICAST :

  • Gold Level - Crocodile Bay Resort, ESPN Outdoor/BASS, VERSUS and ZEBCO Brands;
  • Silver Level – Fetha Styx, Gemini Sport Marketing, In-Fisherman magazine, Northwest Sportsman magazine and Outdoor Identities; and Bronze Level - Classic Fishing Products, Inc., FishGillz, Gill North America, Glowspek Industries, Inc. and Tuscaroran Pro-Lures.

ICAST will once again co-locate with the Marine Aftermarket Accessories Trade Show (MAATS), produced by the National Marine Manufacturers Association (NMMA). In 2008, ICAST and MAATS combined attracted nearly 10,000 attendees.

Tuscaroran Pro-Lures

What began as an effort to create lures to catch bigger fish led Tuscaroran Pro-Lures founding partners, Earl Carswell and Jack Huggins, to their garages for months of research and development.  After 2 years of creating and redesigning multiple prototypes, their lures were frequently producing winners on the highly competitive Florida bass tournament trails. Their lures' successes became a worst kept secret and created greater demand for their products than they could meet.  Taking a leap of faith, Tuscaroran Pro-Lures was launched and officially entered the sports fishing arena as a new exhibitor at ICAST 2009 in Orlando, Florida. ICAST is the world's largest sportfishing tradeshow and is the cornerstone of the American Sportfishing Association.

One of the most sought after lures is Rude Frog, a solid body frog so named because, “It’s all about business; not about having good social skills.” Rude Frog is a bass catching son of a gun. In addition to it's tantalizing sound and action, Rude Frog runs true. If Rude Frog rolls upside down during a retrieve, all the angler needs to do is stop the lure, and it will turn itself upright.  It’s a soft, yet durable plastic that can stand up to greater demand before showing battle scars.  They also have the Tomahawk and its slimmer version, the Ripper.  Both are solid, soft plastic multi-functional baits with thick curl tails that can buzzed on top, used as swim bait, wake bait, Carolina rigged, Texas rigged or jigged.

Feedback from anglers suggests that the Tomahawk and Rippers are the most versatile lures they have ever fished.  As swim baits they run true with the tails creating  beautiful swimming action. When fished as topwater baits they pull easily through vegetation and structure while the tail splashes with it's unique sound and action. The concave back creates a weedless presentation. When Texas rigged, the bait falls slowly and true with the tail twisting not the whole bait. The incredible action of the Tomahawk and Rippers makes them a favorite of large bass. They have also been used quite effectively in salt water.  They are available in 15 unique colors.

Tuscaroran Pro-Lures’ mission is to provide world-class custom fishing lures and related products to professional and recreational fishermen / fisherwomen and to teach our young people the art of fishing and how to enjoy and preserve our natural resources.
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TUSCARORAN PRO LURES achieves its mission by forming partnerships with businesses and individuals who care about enhancing the lives of children and adults through sport fishing.
Our projects are designed to be interactive and facilitate open communication. Participants will enhance their skill levels, develop a global awareness, and become better stewards of our natural resources.

Our activities will include, but are not limited, to the following:
  • Outings for individuals and groups with disabilities and other special needs.
  • “First Cast” clinics for children and adults. Teaching the basics of fishing for beginners
  • Hosting “for fun” tournaments, i.e., father/child or small boat tournament.
  • Mentoring program for young anglers who demonstrate potential and are dedicated to promoting sport fishing and conservation.
  • Tutorials offered for the advanced anglers
  • Education about how to help preserve and protect our environment and natural resources
  • Environmental clean-up projects
  • Sponsorship of full and part-time tournament fishermen who demonstrate good moral character and possess the ability to represent the sports fishing industry and help extend brand exposure of Tuscaroran Pro Lures and our partners.